Turning Information into Insights, and Insights into Competitive Advantage
Many companies are drowning in data. That's why our ability to analyze customer data is so critical; we get at the insights that drive business results, with the customer experience metrics that matter.
A true understanding of customers is the most fundamental aspect of customer experience improvement. To get at this understanding, most companies analyze only a portion of the data they collect, often without knowing where to focus their efforts to make the greatest difference to their business.
That's why we help you analyze and explore customer data on your own; turning information into insights, and insights into competitive advantage through:
- Data visualization and dashboards: Taking complex analytical models and comparing them through simple, intuitive graphic representations is at the heart of Touchpoint Mapping On-Demand, meaning data is easier to understand, act upon and share.
- Flexible manipulation of data: Enjoy the ability to slice-and-dice data by sample or full data sets, drill down to find the answers you need at any level, or create and display charts that help make your point by revealing patterns that inform business decisions.
- Focus on the metrics that matter most to you: Our analytical models drive actionable insights in the areas that are most important to your business, identifying the touchpoints that most influence experience, and any gaps that exist.
- Access to your data: Through our cloud-based, on-demand SaaS (software-as-a-service) technology platform, we automate and systematize customer experience management insights for your business — from wherever you are, whenever you want.
The ability to “see” data through the lens of what matters to your customers as well as what matters to your company requires a new way of looking at it. Through the tested and proven lenses of Touchpoint Mapping, you can see your customers in the data based on their experiences with, and opinions of, your company.